DON’T WORRY IF YOU CAN’T MONETIZE YOUR SPECIAL THING. MAYBE THAT’S NOT THE POINT.

DON’T WORRY IF YOU CAN’T MONETIZE YOUR SPECIAL THING. MAYBE THAT’S NOT THE POINT.

[More thoughts on “Ignore Everybody”.]

My favorite thing to do has always been the little business-card doodles I’ve been cranking out since 1997.

But I never really tried to monetize them. For one thing, I’ve always believed that with the occasional very rare exception, people generally don’t buy art. Not really. For the vast majority of artists, the fine art market is a lousy business to be in. And no lousy business is worth the hassle, I don’t care how pretty you are.

So along the way I had to find something else to pay the bills. That’s why my friend and former client, Jason Korman co-founded the organizational consultancy, Gapingvoid Culture Design. It makes good use of my art, but the art is not the main point of the business, cultural change inside the workplace is.

Nobody needs *yet another fine artist*, but everyone wants their business to function better culturally. And my work, in tandem with everything else Gapingvoid does, has proved very helpful in that regard. So it makes sense.

But even if I don’t monetize the cards, doesn’t mean they don’t help my day job, indirectly. The more of them I do, the more they influence my client work in a positive way, the more they keep the “day job” interesting and useful..

So there’s a lot of “indirect” benefits going on. A ton. And I’m fine with that. It may not follow the Hollywood script, but it’s worked out beautifully, regardless.

So quit worrying if your side hustle isn’t allowing you to quit the ol’ day job. Maybe that’s not the point. Maybe something larger is in play.

In the meantime, as always, keep working.